Home Feature news The best early Black Friday pet deals to help you treat your...

The best early Black Friday pet deals to help you treat your furry friend

UPDATE: Nov. 22, 2021, 5:00 p.m. EST This story has been updated to include a new Whistle sale, a new Wisdom Panel deal, and more.


Holiday shopping is all about buying gifts for your loved ones, and if your loved ones happen to be cats or dogs, you’re in luck. Ahead of Black Friday, we’re already seeing tons of great pet deals, so you’ll be able to spoil your furry friend for a bargain this year.

How to shop for pet deals this Black Friday

Pet tech and DNA kits are expected to be hot items once again this holiday season, especially considering how many people have adopted animals over the last two years. To get the best deals in these two categories, you’ll want to cross-reference the direct retailer site with sites like Amazon and Walmart. In many cases, direct retailers are offering better discounts or bundle deals to get more bang for your buck — but the downside is that you’ll have to sacrifice Amazon’s quick shipping.

We’re also starting to see deals on smaller pet items, like toys. Chewy is currently running an early cyber deals “buy three, get one free promo,” on toys and care products, where nearly every product is also discounted. Some of these sale-eligible toys are famous dog-approved, too, and have been seen on TikTok pages like @whataboutbunny and @bindisbucketlist.

We’ve already spotted some solid discounts on Whistle smart collars, Wisdom Panel, and Embark DNA kits, so we expect to see lots more pet tech and DNA kit deals as the holiday shopping season goes on. Find all those deals and more below, and be sure to check back on this page often — we’ll be updating it regularly with new discounts.

Pet tech deals

Credit: Whistle

Why we love it

Just in time for holiday shopping, Whistle is offering up to 30% off all its smart devices. Choose from the Whistle Fit, Whistle Go Explore, or Whistle Switch, depending on your pup’s needs. As an added bonus, you’ll get three months of the Whistle Plan for free, plus the option of taking 50% off a leash, collar, and battery pack. (This deal is available through Nov. 25).

More pet tech on sale

Pet DNA kit deals


Wisdom panel premium dna kit

Credit: Wisdom Panel

Why we love it

At $114.99 with code THANKS45, this is the cheapest we’ve seen a health and breed dog DNA kit this shopping season. The Wisdom Panel Essential kit will give you accurate breed testing across over 350 breeds, 210 health tests for genetic risks, and can even help you find your pup’s biological family. This special pricing runs through Nov. 25, so scoop up a premium kit at a sweet price while you can.

More pet DNA kits on sale

Pet bed deals


Black dog on a fluffy white bed

Credit: Paw.com

Why we love it

Let’s say you want your dog to be cozy, but you also want their bed to match your stylish home decor. Checking both boxes might sound like a far-off dream, but Paw.com’s rug beds actually fit the bill. With a removable, washable cover, memory foam inner, and a design that’s meant to look like a decorative rug, these beds are the all-in-one pet product you’ve been looking for. You can also score up to 90% off nearly every bed on the site during Paw.com’s Black Friday Sale.

More pet beds on sale

Deals on pet toys and accessories


dog playing with puzzle toy

Credit: Outward Hound

Why we love it

If you have a genius dog on your hands, a puzzle toy is one of the best ways to release some of that mental energy. This well-rated Nina Ottosson toy has multiple compartments that hold treats, and your pup will learn to flip, slide, and lift the pieces to reveal their snacks. It’s sure to keep boredom at bay, so you can get some work done while your dog plays.

More pet toys and accessories on sale

Other pet deals


Petco $30 off $100+ graphic

Credit: Petco

Why we love it

Whether you have a cat, dog, bird, or fish, this Petco sale has products for you. Through Nov. 20, receive $30 off your online order when you spend $100 or more. Save on everything from cat trees to reptile enclosures to dog toys.

More pet deals

  • Chewy Buy 3, get one free toys, grooming products, and more for cats and dogs

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