The best early Black Friday toy deals to make you and your kiddo smile


UPDATE: Nov. 3, 2021 8:00 p.m. EST. The toy deals have kicked into high gear now that Black Friday month has arrived — check out tons of new finds from Walmart that are over 50% off.

Though toys may be the most classic holiday gift out there, they can be a very overwhelming gift to shop for, especially considering all the options out there. Add to that the fact that kids generally make it very clear when they don’t like a gift, and suddenly toy shopping has your stress spiking.

Before your cortisol levels shoot through the roof, take a deep breath, and remember that you have a trusty team of shopping reporters to guide you through this Black Friday season. Scroll down for shopping tips and our favorite finds from this week.

How to shop toy deals this year

Our first major tip is to keep your eye on this list. We’ll be updating this post week after week with the most popular toys and best savings across retailers.

Beyond checking back in, we highly recommend shopping sooner rather than later. One, it’s a pretty effective way to feel prepared once December rolls around so you can actually enjoy the holiday (groundbreaking, we know). But this old trick of getting your shopping done early is even more important with the new conditions this year — widespread supply chain shortages mean that shipping times will be longer than usual, so now is the time to start shopping if you want to guarantee that gifts arrive on time.

Luckily, the start times of Black Friday sales have adjusted accordingly, so scoring a good deal and making sure your kid actually has a present to unwrap come December are both very attainable goals. Just make sure you start asking for any wishlists from your kiddos ASAP, and you should be good to go.

What toy savings we’re expecting

Early Black Friday savings have already begun, but retailers will be rolling out more and more deals as we get closer to the official shopping holiday on Nov. 26. Here are the highlights:

Amazon: The online behemoth rolled out their early savings in the form of their Epic Daily Deals event, which started Oct. 4. While they briefly ran a “$10 off $50 toy purchases” event in mid-October, we expect to see more savings as Black Friday nears.

Walmart: The big box store will be running three Deals for Days events in November, starting Nov. 3, where we’re expecting to see a ton of toy deals, followed by even more Nov. 10.

Target: Though Target’s pre-Black Friday Deal Days event has already come to a close, they’re still offering holiday price matching through Dec. 24, so you can still benefit from later discounts on toys even if you shop now.

Best Buy: The tech giant ran their second pre-Black Friday savings event through Oct. 22. Their official Black Friday will be kicking off Nov. 19, but their “Black Friday Price Guarantee” promises you won’t find better savings until we actually reach the holiday.

Macy’s: The cornerstone of malls everywhere, Macy’s has already dropped tons of early savings that have many toys at their lowest prices of this season, but the real sales have yet to come. Every week in November, Macy’s will be running different sales leading up to their final Black Friday sale, which will be available from Nov. 23 — Nov. 27.


Credit: Tamagotchi

Why we like it

Who doesn’t love a virtual pet? Your kid will still experience the immense stress and responsibility that is caring for a Tamagotchi (don’t worry, this is a rewarding, formative rite of passage), but with a few 2021 extras. They’ll enjoy a new color screen, a camera for them to take pictures alongside their character, new ways to customize items, and the ability to connect with friends’ devices so they can play together.

More Amazon toy deals:


L.O.L. Surprise! amazing surprise box

Credit: L.O.L. Surprise!

Why we like it

You never know quite what you’re going to get when you open an L.O.L. Surprise box, and this set comes with 14 different dolls. Altogether, there are over 70 different surprises to find with this set, making it the unboxing experience of a young lifetime. L.O.L. Surprise consistently tops best seller lists, so if your little one is asking for a doll this holiday season, going with this set would most likely be a safe bet.

More Walmart deals:


a little girl in overalls using her play kitchen

Credit: Costway

Why we like it:

Meet the little kitchen that can take games of pretend to the next level. This two-sided toy has an oven, microwave, sink, and stove knobs that make real clicking sounds when they’re turned. The window from the kitchen looks out to a tiny seating area so your little one can serve up their best culinary creations. At over 40% off, this kitchen and diner duo packs the potential for a lot of fun.

More Target deals:


a boy and a man playing with the hot wheels track set

Credit: Hot Wheels

Why we like it

This track lives up to its name by laying out five feet wide, allowing for plenty of space to race a bunch of cars and watch them crash. Your kiddo can take their car races to the next level with the high speed boosters that can send cars crashing into each other, or flying for some epic air time. When its time to clean up, this track folds up nice and easy for simple storage.

More Best Buy toy deals:


the melissa and doug easel on a tabletop

Credit: Melissa and Doug

Why we like it

Art time is some of the best time, and with this Melissa & Doug easel, it can get even better. Pop it on to your counter top, kitchen table, or at your kid’s desk and let them get creative. Switching up the medium is easy with a chalkboard on one side, a magnetic dry erase board on the other, and a paper roll for the drawings they want to keep. This easel comes with 36 magnets, five chalk sticks, a felt eraser, and a dry-erase marker, so your kiddo can get drawing right away.

More Macy’s deals:

This post will be updated throughout the holiday shopping season.


Please enter your comment!
Please enter your name here