While people around the globe were watching a thrilling FIFA World Cup final, Twitter decided to drop a bombshell and banned links promoting other social networks. The list currently includes Facebook, Instagram, Mastodon, Truth Social, Tribel, Nostr, and Post. Plus, link-in-bio tools like Linktree and Lnk.Bio are also banned — these services are commonly used by both creators and businesses. Essentially, you can’t post links to your other social profiles or even type out your handle in a tweet.
The Elon Musk-owned company “no longer allows free promotion of certain social media platforms” on Twitter. The company said that it is removing all accounts “created solely for the purpose of promoting other social networks.” It also plans to remove links to content from above mentioned social platforms.
“We know that many of our users may be active on other social media platforms; however, going forward, Twitter will no longer allow free promotion of specific social media platforms on Twitter,” the social platform said on its policy page.
Twitter will ask you to delete tweets if you link out your handles and multiple violations of this policy will result in a temporary account lock. The company said if you have links to any of these platforms in your bio, it will temporarily suspend your account and ask you to change your bio.
What’s interesting here is that the Musk-led company will let you post your handle if you pay for the tweet’s promotion.
On Saturday night, Twitter suspended the account of Washington Post journalist Taylor Lorenz. Lorenz had recently deleted all of her tweets and only had three posts on her account: two promoting her other social media accounts, and one asking Musk for comment on a story she is working on with Drew Harwell, a fellow Post writer. Harwell, along with reporters like the New York Times’ Ryan Mac and CNN’s Donie O’Sullivan, was temporarily suspended after posting about how Mastodon’s Twitter was banned for linking to the Elon Jet Mastodon account. He and other journalists were reinstated after Musk posted a poll for users to vote on the journalists’ fate.
When Lorenz posted her other social media handles and was suspended, this policy did not yet exist. At the time of publication, her account appears to have been reinstated.